Video research- Colour and excitement

When the final stage of adulthood is present, we really needed something to break the cycle that was full of colour and excitement, to break from her daily norms. Here are some video we found that express that feeling.

This is the commercial called 'Balls' shot for Sony. The reason I feel this is good research is as at first it seems as though it is just a normal mundane setting as we see a normal city. However, it is suddenly immersed with colours and excitement as thousands of bouncy balls fall down the streets. As bouncy balls are toys for children, while watching this film we get a feeling of nostalgia, as well as the amazing visual excitement, and this is something we want to recreate when the actor breaks free from the mundane routine in our film.

Their intention of this film was to sell their product by 'connecting with the consumers at an emotional level'. Which again is something we want to achieve with our film.

Another piece of research that has influenced the mood for our piece is this Cadbury's advert 'Unwrap Joy'. We really liked the natural excitment that is shown on the children's face as they unwrap the houses, and it is that kind of natural emotion that we wanted our actress to express at the end of the piece as she is covered in paint. Like this advert does, we wanted the audience to understand that joy and also feel connected to the emotion in our piece.